The Huntsman wine

  • What we did
  • Packaging Design
  • Art Direction
  • Client
  • Kannestein
  • Illustration
  • Iain Macarthur

The Huntsman is the result of a collaboration between Italian winemaker Carlo Ferrini, producer Principe Pallavicini and the Norwegian Association of Hunters and Anglers. The wine was produced to complement Norwegian large game such as moose and deer.

The carefully crafted qualities of the wine, its unique calibration for Norwegian game, and the international co-operation it took to create, is reflected both in our label design, but also in our process which included commissioning British illustrator Iain Macarthur. This balance between plenty of space, iconic illustration of rich detail, light and shade, as well as a distinct type treatment, delivers strong initial impact and follows up with layers of detail, much like the wine itself.