1972 Munich Olympics

The visual identity for the 1972 Munich Olympics, created by acclaimed German designer Otl Aicher, was unprecedented and has had a lasting impact on the design industry. To celebrate this, we organised, curated, and designed an exhibition that brought together original game archival materials, which Mark Holt kindly donated from 8VO and Tony Brook from Spin. The exhibition was the first of its kind in Norway and was held at Grafill, an organisation dedicated to studying and practising visual communications. It featured various artefacts, from posters and programmes to toys and tickets. We created materials for the event, which featured a foiled Munich Olympic logo, and transformed the Olympic swimming pool pictograms into vinyls to bring a striking graphic expression to the gallery space. On the opening night, Torgeir Hjetland, Work In Progress, hosted a talk with Mark Holt about the visual language of the Munich Games. Together, they touched upon its relevance and how it has affected modern design thinking and set the standard for Olympic games, particularly the design of the event pictograms.