Storyline is Norway’s largest film studio with a wide range of services. These cover set building, lighting, VFX, audio and video post production. People’s notion of film and commercials is often one of escape, a twist on reality, action and colourful special effects. We channeled this into compelling art direction, shot by Filippo Minelli. Through frozen moments in time, coloured smoke within a range of environments, the future is yet to be discovered. This intends to provoke engagement and curiosity.
White boxes, in contrast to the richness of image, serve as an allusion to an empty canvas ready to be filled with creative expression, just like our distinctive Storyline wordmark. These boxes function as a container for a wide variety of services, and as a distinctive signage system inspired by Hollywood film studios.