Champions Chess Tour
- What we did
- Identity
- Digital
- Broadcasting
- Product Design
- Client
- Play Magnus
- Development
- Værsågod
- Broadcasting
- Clockwork
- 3D animation
- Torgeir Holm
Champions Chess Tour is an online chess tournament initiated by Magnus Carlsen and Chess24. The tournament has dethroned the World Chess Championship to record a chess event's peak viewership with 5 million hours watched and 19.5 million live views. The generative identity visualises chess, capturing the drama and the build-up between two opponents. It is created for all channels, television broadcasting, digital and analogue, like the trophy for the overall winner.
The chessboard of eight by eight squares and the set of moves for each piece were translated into code: A logo generator software was developed to animate every move, generating a visual pattern supplied by the client's digital recordings. The generator has speed settings, number of moves, opacity and more, and the output is both for animation and still, screen and print. Every competition has a unique logo based on a specific game of chess. The tournament’s primary logo is a closely contested Armageddon game between Magnus Carlsen and Hikaru Nakamura from 2020. Work is done with Helge Wiik at Schjærven.
The identity won 2 gold at the annual European Design Awards.
