Saferoad, trust through visibility
- What we did
- Brand Strategy
- Brand Identity
- Digital Toolkit
A modern and unified identity for Saferoad, a leading European road safety and steel solutions supplier.
The new identity brings together a range of specialist environments and smaller companies under one cohesive brand. At the core is a custom typeface built from solid, distinctive forms—drawing inspiration from road safety symbols and signage systems. The visual language reflects the company’s core values: Trustworthy, Robust, and Safe.
The identity system spans everything from vehicle and product labelling to animation, web design, and a complete digital toolkit. Developed for Knowit Experience.
