JuJu, chain of fortune
- What we did
- Brand Strategy and Naming
- Brand Identity
- Web Design
- Product Design
JuJu is a Norwegian technology company operating a cryptocurrency exchange platform. With a distinct name and identity, JuJu positions itself as an independent, decentralised, and professional partner, offering easy access to trading with the lowest transaction fees. A new strategy and name were developed, with “JuJu” referencing a digital expression for luck or good fortune. It resonates with investors who believe in profit potential. The animated logo reflects the blockchain technology that underpins cryptocurrency. Developed for Knowit Experience.
The identity was nominated for the prestigious D&AD Awards.
