Morrow, a new digital consumer bank
- What we did
- Brand Strategy and Naming
- Brand Identity
- Audio Branding
- Brand Slogan
- Digital and Motion Design
- Mastercard Design
- Interior Design
Morrow is a new digital consumer bank launching services across the Nordic and EU regions. Challenging outdated perceptions of consumer banking, the brand introduces a new tone — centred on clarity, ease, and trust. The name, identity, digital design, and customer experience reflect a user-first approach with frictionless, reassuring solutions. The visual identity builds on this foundation, with an animated logo that emerges from light and soft gradients—echoing the way sunlight colours the sky. Developed for Knowit Experience.
