Selmer

  • What we did
  • Rebranding
  • Brand Strategy
  • Marketing
  • Icons
  • Web Design
  • Product Design
  • CLIENT
  • Selmer Law Firm
  • PROJECT OWNER
  • Per Inge Sandvik Leirmo
  • PHOTOGRAPHY
  • Fred Jonny

Redesign of law firm Selmer, keeping the logo and adjusting the colour scheme, the new main components of the redesign is a graphic, abstract shape, illustrating increase and decline, uphill and downhill, rise and fall. The geometry is incorporated both as coloured abstractions, but also physical as folded or cut paper. There is also a play between the use of and bold, italic grotesque and a slim classic antiqua lettering: Knowledge of tradition and with a progressive view. The colours are used very bold to distinguish the company from the more subtle blues and purples of their competitors and law firms as such. Icons in cooperation with Ugly Logo. Portfolio shots by Mathias Fossum.