Maaemo
- What we did
- Branding
- Strategy
- Naming Process
- Identity
- Interior Design
- Printed Matter
- Awarded
- DogA Award
- Visuelt
- Design Partner
- Bureau Bruneau
Maaemo is an ecological gourmet restaurant in Oslo, Norway. The cuisine is Nordic, and the name and colour scheme derive from Finnish, meaning “Mother Earth.” The clear, ice-blue water nurtures the brown soil, creating life and growth.
The design for Maaemo is inspired by Scandinavian nature and architecture, reflected in the lines, shapes, rhythm and light, creating a poetic, Nordic modernism. It gives the restaurant its atmosphere with consistent use of shape and colour, incorporating features such as the chair, a Danish design classic, the askew pendulum lamp, and the overall interior and exterior design. The philosophy is that all aspects of the design solution should be functional and aesthetic: Menu, folder, letterhead and bill are stripped of decoration, and left with clean folding, functional lines.