Maaemo

  • What we did
  • Branding
  • Strategy
  • Naming Process
  • Identity
  • Interior Design
  • Printed Matter
  • Awarded
  • DogA Award
  • Visuelt
  • Design Partner
  • Bureau Bruneau

Maaemo is an ecological gourmet restaurant in Oslo, Norway. The cuisine is Nordic, and the name and colour scheme derive from Finnish, meaning “Mother Earth.” The clear, ice-blue water nurtures the brown soil, creating life and growth. 

The design for Maaemo is inspired by Scandinavian nature and architecture, reflected in the lines, shapes, rhythm and light, creating a poetic, Nordic modernism. It gives the restaurant its atmosphere with consistent use of shape and colour, incorporating features such as the chair, a Danish design classic, the askew pendulum lamp, and the overall interior and exterior design. The philosophy is that all aspects of the design solution should be functional and aesthetic: Menu, folder, letterhead and bill are stripped of decoration, and left with clean folding, functional lines.