• What we did
  • Branding
  • Strategy
  • Naming Process
  • Identity
  • Packaging Design
  • Illustration
  • Client
  • Pur

Packaging design for Aronia, an organic juice. Aronia is a wild plant from North America, much used as ornamental shrub in European gardens. It has black berries with extremely high levels of antioxidants, two times more than blueberries. North America Indians used the juice from Aronia as medicine. There are many theories on the positive effects of antioxidants. The design is inspired by “patent medicine” from late 17th century America.